Synthiq

Orthogonal Innovation Engine — Sample report

This is a real run. It said no.

Below is a verbatim excerpt from an actual $50 engine run (topic: tools for overwhelmed systematic-review researchers; builder: a CS undergraduate with no audience and 5–15 hours a week). The engine found real demand evidence, killed 12 of 16 ideas at the gates, and refused to crown a winner — then handed back a $0, six-hour test that settles the question. We chose a NO CROWN run as the sample on purpose: if you want a report that always says yes, this is not your product.

TL;DR

NO CROWN THIS RUN. VALIDATE-FIRST candidate: Idea 3 — Arbitration Precedent Resolution Log. Launch price: $29/mo First buyer + venue: The coordinating reviewer who owns the conflict queue on a 2–4 person dual-screening team, reached via r/systematicreviews plus warm university research-methods circles. Hours/week required: 5–15 (60h total build cap) Realistic time-to-first-dollar: No visible buyer exists in the evidence today; run the validation-only sprint (~6 hours, $0) BEFORE building. If the pain is confirmed: 3–5 weeks. If not confirmed: $0, and you stop. Kill sentence (verbatim): "IF I DO NOT REACH 3 PAID COMMITMENTS BY DAY 14, I ABANDON OR PIVOT."

Scorecard

IdeaDemandSpendReachFitChannelPrice math90-day $TotalVerdict
1 — Protocol Amendment Decision Ledger100100$1473ARCHIVED
3 — Arbitration Precedent Resolution Log100100$2323VALIDATE-FIRST
  • Idea 1 blockers: no observed spend; venue failed REACH rule; no evidence the venue converts; PRICE_MATH below the goal floor.
  • Idea 3 blockers: no observed spend; venue failed REACH rule; no evidence the venue converts; PRICE_MATH below the goal floor.

The Verdict

NO CROWN THIS RUN.

What is missing is the single fact that matters: neither idea has a demonstrated individual-level willingness to pay. Both ledgers read buyer NONE VISIBLE. The demand evidence proves the feature is absent from incumbents — it does not prove any person will hand over money. The quotes that do exist speak to screening volume and tool cost, and one of them describes a person who explicitly will not pay $339 and whose instinct is "I will just work faster." That is not a buyer; that is someone defending a $0 spend.

What to validate first, cheapest action per candidate:

  • Idea 3 (the stronger path): Missing evidence class = observed willingness to pay by an individual queue-owner. Cheapest action: a text-only search sprint through r/systematicreviews and warm research-methods circles for "we keep relitigating the same disagreement" fatigue. Gate: if fewer than 8 such expressions surface, the $500 floor is unreachable and you stop. This costs ~6 hours and $0.

The strongest verified prior-art fact (CONCEDED by the cross-model red team): every major incumbent — Covidence, DistillerSR, Rayyan — records who won a conflict but discards why. That functional gap is real. It is not the same as a paying buyer.

Reality Check

  • Hours split: Build cap is 60h total. Before any build, spend ~6h on validation only. Post-launch, distribution must be ≥50% of your 5–15 weekly hours — realistically 7–8h/week of posting and DMs. This is non-negotiable because you have no existing audience.
  • First-dollar range: 3–5 weeks IF the validation sprint confirms ≥8 pain expressions. $0 if it does not.
  • What you may not want to hear: Your self-image as builder is the broke Excel grad student. That person is NOT your buyer and never pays. Your buyer is the coordinating reviewer on a funded, multi-person review — a person you must confirm exists in your reachable venues before touching the 60-hour cap.

Graveyard (excerpt)

  • IDEA 2 — Rolling Intra-Rater Calibration Layer: NO BUYER — 1/2 verified quote citations
  • IDEA 9 — Screener Throughput Parity Monitor: UNREACHABLE — venue failed the REACH rule
  • IDEA 1 — Protocol Amendment Decision Ledger: NO OBSERVED SPEND — archived at the willingness-to-pay gate

…and 9 more, each with its cause of death.

The full report also contains

  • ·First-dollar path with a drafted launch post and DM, written for the venue
  • ·Your Next 7 Days — day-by-day, ending in a paid-commitment count
  • ·Weeks 2–6 cadence with honest time-to-traction ranges
  • ·Demand evidence — verbatim quotes with verified links
  • ·Market audit — competitor prices with URLs, channel evidence
  • ·Validation Sprint Kit or Master Build Prompt for your AI coding agent
Run it on your topic — $50